Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users

FiCloud Workshops, pp. 120-125, 2017.

Cited by: 16|Bibtex|Views36
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Other Links: dblp.uni-trier.de|academic.microsoft.com

Abstract:

We conduct a mixed-method study to better understand the content consumption patterns of Middle Eastern social media users and to explore new ways to present online data by using automatic persona generation. First, we analyze millions of content interactions on YouTube to dynamically generate personas describing behavioral patterns of di...More

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