The valuation of privacy premium features for smartphone apps: The influence of defaults and expert recommendations
Computers in Human Behavior, Volume 77, 2017, Pages 230-239.
Mobile appsSmartphonesPrivacy concernsPrivacy preferencesEconomics of privacyMore(1+)
This study examines the impact of privacy defaults and expert recommendations on smartphone users' willingness to pay for “privacy-enhanced” features on paid applications using a 2 (privacy premium default/no privacy premium default) x 2 (privacy expert recommendation/non-privacy expert recommendation) experimental design. Participants (N...More
Full Text (Upload PDF)
PPT (Upload PPT)