The valuation of privacy premium features for smartphone apps: The influence of defaults and expert recommendations

Sven Jöckel
Sven Jöckel

Computers in Human Behavior, Volume 77, 2017, Pages 230-239.

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Keywords:
Mobile appsSmartphonesPrivacy concernsPrivacy preferencesEconomics of privacyMore(1+)

Abstract:

This study examines the impact of privacy defaults and expert recommendations on smartphone users' willingness to pay for “privacy-enhanced” features on paid applications using a 2 (privacy premium default/no privacy premium default) x 2 (privacy expert recommendation/non-privacy expert recommendation) experimental design. Participants (N...More

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