External Bridging and Internal Bonding: Unlocking the Generative Resources of Member Time and Attention Spent in Online Communities

MIS Quarterly, Volume 42, Issue 1, 2018.

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Abstract:

Sharing members with other online communities can be problematic for community responsiveness, as less member time and attention become available for the focal community. However, member time and attention spent externally have the potential to generate knowledge that bolsters the focal community’s responsiveness. Little is known about wh...More

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