Tutorial on Metrics of User Engagement: Applications to News, Search and E-Commerce

WSDM 2018: The Eleventh ACM International Conference on Web Search and Data Mining Marina Del Rey CA USA February, 2018, pp. 781-782, 2018.

Cited by: 7|Bibtex|Views63|DOI:https://doi.org/10.1145/3159652.3162010
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Other Links: dblp.uni-trier.de|academic.microsoft.com|dl.acm.org

Abstract:

User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. The mos...More

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