Tutorial on Metrics of User Engagement: Applications to News, Search and E-Commerce
WSDM 2018: The Eleventh ACM International Conference on Web Search and Data Mining Marina Del Rey CA USA February, 2018, pp. 781-782, 2018.
User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. The mos...More
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