The Impact of Avatar Personalization and Immersion on Virtual Body Ownership, Presence, and Emotional Response.

This article reports the impact of the degree of personalization and individualization of users' avatars as well as the impact of the degree of immersion on typical psychophysical factors in embodied Virtual Environments. We investigated if and how virtual body ownership (including agency), presence, and emotional response are influenced depending on the specific look of users' avatars, which vari...