Surprise Me If You Can: Serendipity in Health Information

ABSTRACTOur natural tendency to be curious is increasingly important now that we are exposed to vast amounts of information. We often cope with this overload by focusing on the familiar: information that matches our expectations. In this paper we present a framework for interactive serendipitous information discovery based on a computational model of surprise. This framework delivers information that users were not actively looking for, but which will be valuable to their unexpressed needs. We hypothesize that users will be surprised when presented with information that violates the expectations predicted by our model of them. This surprise model is balanced by a value component which ensures that the information is relevant to the user. Within this framework we have implemented two surprise models, one based on association mining and the other on topic modeling approaches. We evaluate these two models with thirty users in the context of online health news recommendation. Positive user feedback was obtained for both of the computational models of surprise compared to a baseline random method. This research contributes to the understanding of serendipity and how to "engineer" serendipity that is favored by users.