Social Influence and Reciprocity in Online Gift Giving

CHI, 2018.

Cited by: 11|Bibtex|Views143
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Other Links: dblp.uni-trier.de|academic.microsoft.com

Abstract:

Giving gifts is a fundamental part of human relationships that is being affected by technology. The Internet enables people to give at the last minute and over long distances, and to observe friends giving and receiving gifts. How online gift giving spreads in social networks is therefore important to understand. We examine 1.5 million gi...More

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