Facebook's Advertising Platform: New Attack Vectors and the Need for Interventions

Irfan Faizullabhoy
Irfan Faizullabhoy

arXiv: Computers and Society, Volume abs/1803.10099, 2018.

Cited by: 1|Views9


Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant advertising, the power of the tools has downsides. In this paper, we focus on three downsides: privacy violati...More



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