Assessing Candidate Preference through Web Browsing History
KDD, pp. 158-167, 2018.
We show the power of using Web browsing behavior for assessing candidate preference, in terms of day-to-day and state-to-state level predictions that elucidate the impact of exogenous effects such as the ‘Comey letter.’
Predicting election outcomes is of considerable interest to candidates, political scientists, and the public at large. We propose the use of Web browsing history as a new indicator of candidate preference among the electorate, one that has potential to overcome a number of the drawbacks of election polls. However, there are a number of ch...More
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