Investigating Ad Transparency Mechanisms in Social Media: A Case Study of Facebooks Explanations

NDSS, 2018.

Cited by: 56|Bibtex|Views117
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Other Links: dblp.uni-trier.de|academic.microsoft.com

Abstract:

Targeted advertising has been subject to many privacy complaints from both users and policy makers. Despite this attention, users still have little understanding of what data the advertising platforms have about them and why they are shown particular ads. To address such concerns, Facebook recently introduced two transparency mechanisms: ...More

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