The Accuracy of the Demographic Inferences Shown on Google's Ad Settings

WPES@CCS, pp. 33-41, 2018.

Cited by: 2|Bibtex|Views36
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Other Links: dblp.uni-trier.de|academic.microsoft.com|dl.acm.org|arxiv.org

Abstract:

Google's Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We find that Google often does not show an inference, but when it does, it is typically correct. We explore which usage characteristics, such as using privacy enhan...More

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