On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook

FAT*'19: PROCEEDINGS OF THE 2019 CONFERENCE ON FAIRNESS, ACCOUNTABILITY, AND TRANSPARENCY, pp. 140-149, 2019.

Cited by: 20|Bibtex|Views162|DOI:https://doi.org/10.1145/3287560.3287580
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Other Links: dblp.uni-trier.de|academic.microsoft.com|arxiv.org

Abstract:

Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke grievances, and incite social conflict. Since targeted ads are not seen by non-targeted and non-vulner...More

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