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On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook

Filipe Nunes Ribeiro
Filipe Nunes Ribeiro
Koustuv Saha
Koustuv Saha
Mahmoudreza Babaei
Mahmoudreza Babaei
Lucas Henrique
Lucas Henrique
Johnnatan Messias
Johnnatan Messias
Oana Goga
Oana Goga
Fabrício Benevenuto
Fabrício Benevenuto
Krishna P. Gummadi
Krishna P. Gummadi
Elissa M. Redmiles
Elissa M. Redmiles

FAT*'19: PROCEEDINGS OF THE 2019 CONFERENCE ON FAIRNESS, ACCOUNTABILITY, AND TRANSPARENCY, pp. 140-149, 2019.

Cited by: 20|Bibtex|Views162|DOI:https://doi.org/10.1145/3287560.3287580
EI
Other Links: dblp.uni-trier.de|academic.microsoft.com|arxiv.org
Keywords:
advertisementstargetingsocial divisivenessnews mediasocial mediaMore(1+)

Abstract:

Targeted advertising is meant to improve the efficiency of matching advertisers to their customers. However, targeted advertising can also be abused by malicious advertisers to efficiently reach people susceptible to false stories, stoke grievances, and incite social conflict. Since targeted ads are not seen by non-targeted and non-vulner...More

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