A Study On The Quality Of Experience Of Crossmodal Mulsemedia

Media content is consumed more and more on digital and mobile devices. Internet of Things enables media providers to move beyond the traditional content and entertainment space and offer a plethora of new services that creates an engaging user experience around content. However, one of the questions that remain open is how to design content that enhances users' quality of experience by widening the classic audio-visual multimedia content spectrum to stimulate also other human senses such as olfaction or touch. In this paper we look at systematic associations made between different sensory modalities (crossmodal correspondences) in a digital setup and on their influence on the quality of experience. Our experiments target various senses: audio, visual, olfaction and tactile and show that creating untraditional content that matches the visual dominants of the video does not contribute to an improved experience of mulsemedia.