Treads: Transparency-Enhancing Ads

HotNets, pp. 169-175, 2018.

Cited by: 9|Views123
EI

Abstract:

Online advertising platforms such as those of Facebook and Google collect detailed data about users, which they leverage to allow advertisers to target ads to users based on various pieces of user information. While most advertising platforms have transparency mechanisms in place to reveal this collected information to users, these often ...More

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