Use of facebook to engage water customers: A comprehensive study of current U.K. and Australian practices and trends

Nicholas Pawsey
Nicholas Pawsey
Tahmid Nayeem
Tahmid Nayeem

Journal of Environmental Management, pp. 517-528, 2018.

Cited by: 0|Views5
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Abstract:

Given regulatory developments, it is imperative that water businesses implement effective customer engagement strategies. Among other options, Facebook offers enormous potential given the ability to connect with customers, involve customers in the co-creation of content, obtain real-time feedback on customer preferences and promote water ...More

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