A statistical approach to participant selection in location-based social networks for offline event marketing

Yuxin Liu
Yuxin Liu
Xiao Liu
Xiao Liu

Information Sciences, pp. 90-108, 2019.

Cited by: 58|Views33
EI

Abstract:

Offline event marketing has become increasingly popular. As a large amount of data from location-based social networks (LBSNs), such as Foursquare, Gowalla, and Facebook, becomes available, how to make use of these data to analyze users’ social behaviors is an important issue for offline event marketing. To provide some valuable guidance ...More

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