Southwest Airlines: Singin' the (Jet)Blues

Marlene Friesen
Marlene Friesen

Darden Business Publishing Cases, pp. 1-16, 2017.

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Abstract:

This case details the history of Southwest Airlines, from its inception, in 1971, until 2004. The case provides details of Southwestu0027s business model and reasons for success. It ends with a description of the companyu0027s competitive pressures in 2004. The case can be used in a course on service operations or strategy.

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