Field Of Study Choice: Using Conjoint Analysis And Clustering
INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT(2017)
摘要
Purpose - The purpose of this paper is to measure student's preferences regarding various attributes that affect their decision process while choosing a higher education area of study.Design/methodology/approach - The paper exhibits two different models which shed light on the perceived value of each examined area of study: conjoint analysis and clustering k-means algorithm. Findings - The findings of the used methods exhibit not only which of the attributes have the greatest influence on students' decision-making process, but also shed light on which types of study areas are most preferred by respondents.Originality/value - The paper addresses a new view on students' definition of higher education when adding the choice of selecting the "proper" area of study to one's profile.
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关键词
Conjoint analysis, Area of study, Decision support systems and marketing, Higher education and preferences
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