Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior
BUSINESS STRATEGY AND THE ENVIRONMENT, pp. 451.0-464.0, 2017.
For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon de...More
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