Analyzing Whole Populations Of Festivals And Events: An Application Of Organizational Ecology

In this conceptual paper, we draw upon organizational ecology theory to develop a rationale, measures and methods for analyzing whole populations of festivals and events. We employ literature review and the extension of existing theory to event studies. There is considerable scope for gaining better understanding of festivals (and other permanent or periodic events) and their management through application of measures of population dynamics and a number of key constructs from organizational ecology. We conclude by suggesting a research strategy and outlining specific measures and methods that should be applied to whole-population analysis. Policy implications are discussed for cities, destinations, and organizations that are involved with multiple events, including the necessity for inter-organizational collaboration in research, defining shared goals, and measuring impacts.