The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies

Adela Balderas-Cejudo
Adela Balderas-Cejudo
Olga Rivera-Hernaez
Olga Rivera-Hernaez

Journal of Population Ageing, pp. 345-373, 2016.

Cited by: 0|Bibtex|Views0|DOI:https://doi.org/10.1007/s12062-016-9146-2
Other Links: academic.microsoft.com|link.springer.com

Abstract:

This paper focuses on an understanding of the senior tourism market through an exploration the global-local dimension of international strategies that firms and destinations could implement in order to fit this high growing demand segment. We will argue that this market trend is a global one with an increasing presence in all the continen...More

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