Community engagement in an international sailing event: the Monsoon Cup in Malaysia

Nawal Hanim Abdullah
Nawal Hanim Abdullah

International Journal of Culture, Tourism and Hospitality Research, pp. 161-172, 2016.

Cited by: 0|Bibtex|Views0|DOI:https://doi.org/10.1108/IJCTHR-07-2015-0074
Other Links: academic.microsoft.com

Abstract:

PurposeThe aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which is held annually in Terengganu, Malaysia and is strongly supported by their Federal Government to raise the country’s international profile as a popular ...More

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