The reliance on recognition and majority vote heuristics over privacy concerns when selecting smartphone apps among German and US consumers
Information, Communication & Society, pp. 621-636, 2017.
ABSTRACTThe smartphone app market is a prime example of a digital market where consumers are tasked with selecting one option among a plethora of alternatives, at times indistinguishable from one another. Building upon findings on information processing and decision-making, we postulate that consumers follow simple (rather than complex) h...More
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