Cumulative Advantage in Sustainability Communication: Unintended Implications of the Knowledge Deficit Model

Abel Gustafson
Abel Gustafson

Science Communication, pp. 800-811, 2016.

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Abstract:

The knowledge deficit model proposes that more information increases public knowledge levels about a given topic and thus leads to improved attitudes and practice. However, research critiques the varying and limited ability of the deficit model. We argue that the deficit model can also produce an unintended cumulative advantage system: gr...More

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