Shopping Behavioral Intentions Contributed by Store Layout and Perceived Crowding: An Exploratory Study Using Computer Walk-Through Simulation
Journal of Interior Design, pp. 29-46, 2016.
The purpose of this study is to understand the role of store layout in predicting shopping behaviors by influencing the perception of crowding. With todayu0027s growing popularity of online shopping, brick-and-mortar stores are faced with increased challenges to create positive shopping experiences and attract more customers to the store....More
Full Text (Upload PDF)
PPT (Upload PPT)