Media Scandals Are Political Events: How Contextual Factors Affect Public Controversies Over Alleged Misconduct By Us Governors

When political scandals erupt in the press, we usually blame misconduct by public officials, but these episodes are political events whose occurrence and severity also depend in part on the political and media context. Using data on U.S. governors, I show that several key factors affect the likelihood and intensity that alleged misconduct will be politicized by the opposition and publicized by the press. First, lower approval ratings, which decrease the cost of politicizing and publicizing an allegation, are generally associated with more frequent and intense media scandals. By contrast, competing news events can crowd potential scandals off the news agenda. However, no evidence is found that opposition control of state political institutions leads to more media scandal. These results suggest that the occurrence of media scandal depends more on circumstance than we typically assume.