Digital Footprints: Detecting and analysing online behaviour

Our long-term research goal is the development of complex (and adaptive) behavioural modelling and profiling using a multitude of online datasets; in this paper we look at suitable tools for use in big social data, specifically here on how to ‘envisage’ this complex information. We present a novel way of representing personality traits (using the Five Factor model) with behavioural features (fan- tasy and profanity). We also present some preliminary ideas around developing a scalable solution to modelling behaviour using swear words.