Theorizing with managers: Nenonen et al. are right on!
EUROPEAN JOURNAL OF MARKETING(2017)
摘要
Purpose - The purpose of this paper is to reflect and comment upon Nenonen et al.'s paper on theorizing with managers. Design/methodology/approach - The paper is a personal comment and reflection. Findings - The author finds much to support in Nenonen et al.'s work, although also some areas where future work could build on it further. Originality/value - This commentary extends Nenonen et al.'s work.
更多查看译文
关键词
Theory,Collaborative theorizing,Theory practice gap
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络