AI helps you reading Science

AI generates interpretation videos

AI extracts and analyses the key points of the paper to generate videos automatically

Go Generating

AI Traceability

AI parses the academic lineage of this thesis

Generate MRT

Explaining The Use And Effects Of Humour In Advertising: An Evolutionary Perspective

INTERNATIONAL JOURNAL OF ADVERTISING, no. 4 (2018): 526-547

Cited: 2|Views13

Full Text

View via Publisher

Other Links

academic.microsoft.com

Bibtex

Keywords

Humour communication persuasion advertising evolutionary psychology

Abstract

Prior reviews have outlined the state of research of humour in advertising and showed that some findings deserve further explanations. This paper makes the point that evolutionary psychologists' explanations of the functions of humour can provide new or alternative explanations for these findings and suggest new research avenues. The evol...More

Code:

Data:

Full Text

PPT (Upload PPT)

Similar

Reference

Cited

Author

Martin Eisend

[0]

Your rating :

No Ratings