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Intermediality and the Diffusion of Innovations

Human Communication Research, no. 4 (2017): 531-544

Cited by: 4|Views2
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Abstract

Interpersonal and mediated communication both play important roles in the diffusion of innovations, as part of the process, as well as the content, of diffusion. Yet the diffusion of new media has blurred the boundaries across interpersonal and mediated communication, and emphasized the decoupling of media from their attributes, summarize...More

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