Monster wildfires and metaphor in risk communication
Metaphor and Symbol, pp. 250-261, 2017.
ABSTRACTThis work examines the use and understanding of metaphor in wildfire discourse. We focus on the framing of wildfires as monsters, seen in statements such as “Monster wildfire rages in Colorado” and “Two monster wildfires in Northern California are slowly being tamed,” which reflect a “wildfire is monster” metaphor. Study 1 analyze...More
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