Monster wildfires and metaphor in risk communication

Chelsea M. Coe
Chelsea M. Coe
A. Leroy Westerling
A. Leroy Westerling

Metaphor and Symbol, pp. 250-261, 2017.

Cited by: 3|Bibtex|Views2|DOI:https://doi.org/10.1080/10926488.2017.1384273
Other Links: academic.microsoft.com

Abstract:

ABSTRACTThis work examines the use and understanding of metaphor in wildfire discourse. We focus on the framing of wildfires as monsters, seen in statements such as “Monster wildfire rages in Colorado” and “Two monster wildfires in Northern California are slowly being tamed,” which reflect a “wildfire is monster” metaphor. Study 1 analyze...More

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