Supply Chain and Marketing Integration: Tension in Frontline Social Networks

JOURNAL OF SUPPLY CHAIN MANAGEMENT, pp. 3.0-21.0, 2018.

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Abstract:

Supply chain integration, social network research, and network theories have proliferated over the last 10 years in supply chain research. Network theories provide a broad base for understanding how firms, functions, and teams work together but at the foundation of all networks are individuals and their connections (ties). This research e...More

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