What Affects the Revisit Intention of Chinese Tourists to Macao

The impacts of gambling behavior and accommodation arrangement on the revisit intention of Chinese tourists have been largely ignored in a gambling destination. Hence, to comprehensively understand the aforementioned factors on the revisit intention of Chinese tourists to Macao, the present study adopted a three-step hierarchical regression analysis. The major findings showed that compared with the impact of customer satisfaction, gambling behavior (e.g. gambling budget) has a greater impact on the revisit intention of Chinese tourists to Macao.