Consumer roles and values in selfie experience: a case of Korean young consumers

Kyoung-Nan Kwon
Kyoung-Nan Kwon

Qualitative Market Research: An International Journal, pp. 00-00, 2018.

Cited by: 1|Bibtex|Views0|

Abstract:

PurposeThe purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.Design/methodology/approachA qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach.FindingsDiverse activities and refle...More

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