Changing trends in the baby boomer travel market: importance of memorable experiences
Journal of Hospitality Marketing & Management, pp. 347-360, 2017.
AbstractGlobally, the number of baby boomers who are age 60 years and over are expected to more than double, from 841 million people in 2013 to more than 2 billion in 2050. In recent years, boomers have demonstrated that they are willing participants in new and memorable experiences where they can learn and broaden their minds through tra...More
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