Probabilistic Models for Ad Viewability Prediction on the Web.
IEEE Transactions on Knowledge and Data Engineering(2017)
摘要
Online display advertising has becomes a billion-dollar industry, and it keeps growing. Advertisers attempt to send marketing messages to attract potential customers via graphic banner ads on publishers' webpages. Advertisers are charged for each view of a page that delivers their display ads. However, recent studies have discovered that more than half of the ads are never shown on users' screens ...
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关键词
Advertising,Predictive models,Probabilistic logic,Pricing,Real-time systems,Layout,Data models
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