Systematic review of hospitality CRM research

Irene Cheng Chu Chan
Irene Cheng Chu Chan
Lawrence Hoc Nang Fong
Lawrence Hoc Nang Fong

International Journal of Contemporary Hospitality Management, pp. 1686-1704, 2018.

Cited by: 2|Bibtex|Views0|
Other Links: academic.microsoft.com

Abstract:

Purpose This paper aims to comprehensively and systematically review the state of customer relationship management (CRM) research on hospitality and propose future research agenda. Design/methodology/approach All hospitality-related CRM articles since its introduction as a concept in 1988 were collected. The retrieved articles were then c...More

Code:

Data:

Your rating :
0

 

Tags
Comments