Auditing Offline Data Brokers via Facebook's Advertising Platform

WWW '19: The Web Conference on The World Wide Web Conference WWW 2019, pp. 1920-1930, 2019.

Cited by: 8|Bibtex|Views173|DOI:https://doi.org/10.1145/3308558.3313666
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Other Links: dl.acm.org|dblp.uni-trier.de|academic.microsoft.com

Abstract:

Data brokers such as Acxiom and Experian are in the business of collecting and selling data on people; the data they sell is commonly used to feed marketing as well as political campaigns. Despite the ongoing privacy debate, there is still very limited visibility into data collection by data brokers. Recently, however, online advertising ...More

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