Nothing Tastes as Local: Jordanians’ Perceptions of Buying Domestic Olive Oil
Journal of Food Products Marketing, pp. 168-190, 2016.
AbstractTo date, little is known about how consumers perceive local and foreign olive oil. This study was conducted with the intention of exploring key trends in Jordanian consumers’ perceptions toward local olive oil and to examine whether they are ethnocentric toward purchasing their local olive oil in the era of the Arab Spring. The re...More
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