Optimal ordering and pricing decisions for a company issuing product-specific gift cards ☆
Omega(2018)
摘要
•We derive the retailer's optimal ordering decisions and expected profits when he issues gift cards.•We classify the benefits of issuing gift cards into three categories.•We discuss the implications of several rules or regulations about gift cards used in real life.•We explore the joint optimization of order quantity and gift card price.
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关键词
Gift cards,Newsvendor model,Order quantity,Pricing
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