The IndiGo Story: “On Time, Hassle Free”1
Darden Business Publishing Cases, pp. 1-16, 2017.
The airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15%, was sending a chill wind through the aviation sector, and growth pla...More
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