“Sometimes da #beachlife ain't always da wave”: Understanding People’s Evolving Hurricane Risk Communication, Risk Assessments, and Responses Using Twitter Narratives

This article investigates the dynamic ways that people communicate, assess, and respond as a weather threat evolves. It uses social media data, which offer unique records of what people convey about their real-world risk contexts. Twitter narratives from 53 people who were in a mandatory evacuation zone in a New York City neighborhood during Hurricane Sandy in 2012 were qualitatively analyzed. The study provides rich insight into the complex, dynamic information behaviors and risk assessments of people at risk, and it illustrates how social media data can be collected, sampled, and analyzed to help provide this understanding. Results show that this sample of people at significant risk attended to forecast information and evacuation orders as well as multiple types of social and environmental cues. Although many tweeted explicitly about the mandatory evacuation order, forecast information was usually referenced only implicitly. Social and environmental cues grew more important as the threat approached and often triggered heightened risk perceptions or protective actions. The results also reveal the importance of different aspects of people's cognitive and affective risk perceptions as well as specific emotions (e.g., fear, anger) for understanding risk assessments. People discussed a variety of preparatory and protective behavioral responses and exhibited multiple types of coping responses (e.g., humor) as the threat evolved. People's risk assessments and responses were closely intertwined, and their risk perceptions were not continuously elevated as the hurricane approached; they exhibited different ways of interpreting, coping, and responding as they accessed and processed evolving information about the threat.