Vacation Activity Preferences: An Examination of Generational Differences across Psychographic Categories Employing Plog’s Model
JOURNAL OF PARK AND RECREATION ADMINISTRATION(2018)
摘要
This study investigated potential differences of preferred vacation activities among three generational cohorts using psychographic profile characteristics based on Plog's Model of Tourist behavior. The generational cohort psychographic analysis illustrates how the different generations distribute across Plog's continuum and their vacation activity preferences. Data suggest a fairly uniform psychographic distribution across the generational cohorts, however, specific activity preference differences were found across generations, with Generation Y preferring slightly more active pursuits, such as beach activities, walking, kayaking, and biking. DMOs should consider activity preferences and psychographic needs when creating marketing materials for all generational cohorts. Connecting the needs of the psychographic categories with preferred activities is a streamlined approach to destination marketing.
更多查看译文
关键词
Activities,adventure travel,generation cohorts,psychographics,vacation preferences
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要