Brand experiential value for creating integrated resort customers’ co-creation behavior

Jiseon Ahn,Choong-Ki Lee,Ki-Joon Back,Achim Schmitt

International Journal of Hospitality Management（2019）

引用 106|浏览5

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摘要

•This study expands the focus from gaming to general integrated resort customers.•The impact of experiential value on customers’ co-creation attitude was found.•The role of co-creation attitude in creating a positive behavior was identified.•The relative impact of experiential value dimensions on customers’ behavior was found.

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关键词

Integrated resort brands,Brand experiential value,Co-creation attitude,Co-creation behavior

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