Dynamic Learning of Sequential Choice Bandit Problem under Marketing Fatigue

Junyu Cao
Junyu Cao

AAAI, 2019.

Cited by: 6|Bibtex|Views6
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Other Links: dblp.uni-trier.de|academic.microsoft.com|arxiv.org

Abstract:

Motivated by the observation that overexposure to unwanted marketing activities leads to customer dissatisfaction, we consider a setting where a platform offers a sequence of messages to its users and is penalized when users abandon the platform due to marketing fatigue. We propose a novel sequential choice model to capture multiple inter...More

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