Personalizing with Human Cognitive Biases

ADJUNCT PUBLICATION OF THE 27TH CONFERENCE ON USER MODELING, ADAPTATION AND PERSONALIZATION (ACM UMAP '19 ADJUNCT), pp. 13-17, 2019.

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Abstract:

Human cognitive biases are numerous and well established. Due to inherent limitations in our knowledge of the world, and computational constraints, our judgments and decisions do not rigidly adhere to the principle of maximizing expected utility. We frequently employ cognitive shortcuts, ignoring relevant information, and make errors in h...More

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