Segmenting Chinese Gamblers Based on Gambling Forms: A Latent Class Analysis

Sunny Zhenzhen Nong
Sunny Zhenzhen Nong
Lawrence Hoc Nang Fong
Lawrence Hoc Nang Fong
Desmond Lam
Desmond Lam

Journal of Gambling Studies, pp. 141-159, 2019.

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Keywords:
Chinese Gambling activity DSM-V Gambling disorder Macau

Abstract:

Segmentation of gamblers is useful for understanding their distinctive characteristics and enforcing customized measures in harm minimization work. Previous research has commonly adopted gambling motivation and involvement as segmentation criteria. However, these criteria are less identifiable through observation. Gambling forms, used in ...More

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