Involvement without Knowledge Gain: A Meta-Analysis of the Cognitive Effects of Website Interactivity
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA(2019)
摘要
A meta-analysis of 37 studies was conducted to investigate the cognitive effects of website interactivity. Study results suggested that interactivity significantly enhanced user involvement, but did not help with message comprehension, elaboration, memory, or knowledge gain. Other findings showed that the cognitive effects of website interactivity did not vary by different operationalizations of interactivity and that high levels of interactivity failed to benefit users' cognitions. Additional results indicated that for experiential websites, incorporating interactivity facilitated users' cognitive performances. The same benefit of website interactivity, however, failed to hold true for informational websites.
更多查看译文
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络