What You Look Matters?: Offline Evaluation of Advertising Creatives for Cold-start Problem

Zhichen Zhao
Zhichen Zhao
Bowen Zhang
Bowen Zhang
Meng Wang
Meng Wang
Li Xu
Li Xu
Fengkun Wang
Fengkun Wang

Proceedings of the 28th ACM International Conference on Information and Knowledge Management, pp. 2605-2613, 2019.

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advertisement ranking cold start deep neural networks

摘要

Modern online auction-based advertising systems combine item and user features to promote ad creatives with the most revenue.However, new ad creatives have to display for certain initial users before enough click statistics could collected and utilized in later ads ranking and bidding processes. This leads to a well-known challenging cold...更多

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