VidLyz: An Interactive Approach to Assist Novice Entrepreneurs in Making Persuasive Campaign Videos
Proceedings of the ACM on Human-Computer Interaction, pp. 43-26, 2019.
crowdfunding campaign videos guided planning module interactive assistive tool novice entrepreneurs persuasion factors
Videos are essential for successful crowdfunding campaigns. However, without knowledge of the underlying persuasion factors, novice entrepreneurs may find it difficult to optimize their videos for success. This paper presents VidLyz, a novel assistive tool that allows users to explore the implications of audience-engagement persuasion fac...More
Full Text (Upload PDF)
PPT (Upload PPT)